Spotify Uses ReadSpeaker to Power Custom Voices for Car Thing Smart Player

ReadSpeaker’s industry-leading neural text-to-speech technology to power custom in-vehicle voice assistant

UPPSALA, Sweden. – September 21, 2021 – ReadSpeaker, the most trusted, independent digital voice partner for global businesses, today announced that Spotify uses ReadSpeaker’s text-to-speech (TTS) technology to deliver custom voices for Spotify’s newest exploration in the US – a limited release of Car Thing (opens in a new tab), a smart player for your car. ReadSpeaker’s technology currently powers the custom voice available in Car Thing. 

Similar to the way the business world evolved from relying on websites to mobile apps as smartphones became popular, as the world moves beyond touchscreens and into a touchless future, consumers will become increasingly reliant on voice commands. ReadSpeaker believes that all brands have their own independent voice assistant, and custom voices will be critical in enabling brands to stand apart from competitors. 

Spotify uses ReadSpeaker’s technology and the ReadSpeaker VoiceLab because of the company’s deep expertise in custom branded voices powered by deep neural networks. Further, ReadSpeaker’s embedded and cloud-based solutions as well as a broad range of natural-sounding voices were a key differentiator as Spotify searched for a voice partner.

“As voice assistants gain popularity and companies look to develop their own custom voices to audibly personify their brands in the era of voice-enabled technology, Spotify is leading the charge in creating a seamless, multimodal experience for users,” said Roy Lindemann, CMO at ReadSpeaker. “As leaders in our respective industry areas, this partnership is particularly exciting—we challenge each other around the voice field, and each come up with ideas and strive to drive the boundaries of innovation even further.”

Interested in learning more about custom branded voices? Imagine what your branded voice persona will sound like by visiting our Custom Text-to-Speech (TTS) Voices page. For more information on Car Thing visit carthing.spotify.com (opens in a new tab).

About ReadSpeaker:

ReadSpeaker is the most trusted, independent digital voice partner for global brands. With more than 20 years of industry experience, ReadSpeaker offers brands sophisticated text-to-speech solutions and expert hands-on assistance to create the most engaging bespoke voice interfaces. ReadSpeaker offers both SaaS and licensed solutions to support varying channels and devices, and consistently maintains brand trust through its commitment to data privacy. To date, the company – which provides more than 35 languages and 110 voices – has created more than 10,000 digital voice interfaces for brands around the world. For more information, visit /, and follow the company on Twitter (opens in a new tab) and LinkedIn (opens in a new tab).

ReadSpeaker Contact:

Victoria Newell
V2 Communications for ReadSpeaker
readspeaker@v2comms.com